Running a business, especially a small one with limited human and financial resources, can be a considerable source of concern. However, there are specific applications that can help you connect to a wide range of customers. These are web-based applications that cover various business aspects, including marketing, management, and team-oriented services. Here are some of the best web-based apps you can use to improve the success of your small business.
What are Web-based Applications?
A web app or web-based app is stored on a remote server and delivered over the Internet through a browser interface. Web services are apps, but not all websites contain web apps. However, a website component that performs some functions for the user qualifies as a web app. Below are four common and beneficial kinds of web apps for businesses;
- Google Analytics: Best for Web Analytics
Website visits, demographics, traffic, and time spent on your site are some of the key features that come with Google analytics. What’s more, it’s an excellent free web tool that you can use for your business, even with other analytics applications. You can use it to monitor and report the performance of your web and marketing campaigns. Besides that, it’s an application that’s easy to use, so most of your staff will find it helpful with primary operational data.
- Wistia: Get the Best out of Video Hosting
Wistia has been described as “video hosting on steroids.” It’s ideal for small businesses because it provides support for HTML5, which makes your videos viewable on a couple of non-Flash-enabled devices. That’s not all; the platform is inherently designed for SEO, which puts your business more out there.
Thanks to its seamless tracking and analytics, it’s a web-based app many businesses have incorporated into their business. It’s simply one of the best you can have when it comes to video hosting.
- MailChimp: Awesome Choice to Manage Email Campaigns
MailChimp serves as one of the most intuitive and straightforward email marketing packages small businesses can count on to streamline some of their activities. It’s powerful with detailed analytics and even better for social media integration.
With MailChimp, you get free services and plans you could easily afford. For a small business, it’s a web-based application to boost your email campaigns and remain relevant to your customers.
- KISSmetrics: Best Used for Funnel Reporting
Does your business website need users to go through several steps? If it does, you’ll need good funnel reporting. That’s where KISSmetrics comes in because it provides a simplified way to set up and configure your website. It comes with many options for segmentation and customization. You can also use it to monitor and report essential user experiences on your website. Further, it’s ideal for SEO optimization.
Running a small business is already challenging in itself. It would help if you had top-notch tools and web-based applications to help you make the most out of your growing list of customers. Engage services that incorporate these tools into your website to make marketing and customer retention smooth and easy for that to happen.