Before customers buy products or services, they go through a process, which allows them to make the right decisions, except the buyer has an impulsive tendency. As a small business owner, opening a retail outlet and doing nothing else may leave you running at a loss in due time. Fortunately, professionals specializing in digital marketing in Orlando are ready to guide you on how to reach out to these customers via a sales funnel.
The sales funnel a marketing concept that refers to the customer’s journey towards making a purchase. Business owners need to have at least a basic understanding of this theory to get customers through each stage of the buyer’s journey. This theoretical concept was introduced by E. St. Elmo Lewis, who also called it the AIDA model – an abbreviation for Awareness, Interest, Decision, and Action.
Here is a description of the four stages of the sales funnel and the role a digital marketing expert in Orlando can play in these phases.
During this phase, the customer becomes aware of your product or service. Hence, marketing teams need to formulate strategies to improve the customer’s awareness. Social media advertising and internet ads have become popular among businesses in creating awareness about their business offerings.
Before any marketing leads can be generated, the customers should have heard from a friend or seen your ads on social media platforms. Hence, the primary aim of digital marketing teams should be to increase awareness among customers.
After the prospects have learned about your product or service, the next step is to develop an interest. In this stage, they will research your business to know what makes your business different from other organizations offering a similar product or service. Also, potential buyers will want to ascertain if you are providing something innovative and will solve specific issues.
Digital marketing teams need to provide detailed information about the product or service on the internet, and they should also make sure their audience can relate to their message. Catchy videos and artsy images can boost consumers’ interest in what your business is offering. However, you must understand your target audience’s interests before creating digital content.
When the potential buyer has detailed information about the products and services, they may decide not to purchase. Conversely, they will check the pricing and packaging options if they are impressed. They will also give a positive response if there are ongoing promo or discount offers. As a result, a sales page should be created to provide details about prices and promotional offers.
At this point, you can decipher if the efforts you have put into the digital marketing in Orlando campaign yielded any result or not. You can start a nurturing campaign to ensure that customers keep your business in mind.
Business owners need to understand the sales funnel clearly, and a digital marketing expert in Orlando can play. The primary aim of having this understanding is to give you an insight into the most effective approach to gaining more customers and increasing popularity. Besides, businesses grow when effective marketing strategies are implemented at every stage of the sales funnel.